We are so excited to be featuring Shop The Whisk on the blog!
We have both known Julie (the lady behind these beautiful and delicious cookies) for many years. She was actually one of my (Raelene) instructors when I attended bible college back in the day!
We guarantee that you will be drooling over these cookies by the time you're done reading :)
Tell us about yourself! What do you do in your spare time?
I am a wife to 1, a mom to 2, and now, an entrepreneur! I’ve been married for 7 years this June, and have two boys. Luke just turned 4 and Wil is 1. My schedule these days doesn’t allow for a whole lot of free time, so when opportunity comes up my first priority is always my husband and my kids. I squeeze it in when I can…a walk around the neighbourhood or a trip to the park as a family is usually just what I need to recharge.
How did you get started?
My first attempt at a decorated sugar cookie was for Luke’s first birthday in 2012. While I do have some experience baking, this was a whole new experience for me. They weren’t the best and they also weren’t the worst, but most definitely a labour of love. A year later, a good friend asked if I could make a nautical set for her son’s 2nd birthday. Reluctantly I said yes, and well, the rest is history. Word began to spread and soon I had requests coming in weekly.
What is your favourite design to make and why?
Tough question! I’m a sucker for a good font and when it also works well on a piped cookie – I’m sold. I also have a little love affair for all things geometric, so when there’s opportunity to add something along those lines to the design I’m in a very happy place.
Do you make everything from scratch? How long does it take you?
Everything I make is from scratch. Sugar cookie dough needs to be chilled two times before it’s ready to hit the oven. It’s a lengthy process but it’s one of the keys to ensuring your cookies maintain their original shape. Once they’re cooled they are ready for the first layer of icing, which typically requires at least 12 hours of drying time before the next layer(s) are added. Depending on the amount of detail, I can spend up to 30 minutes on one single cookie.
What are some of the popular designs that brides have asked you to make?
A popular design for brides is personalized place cards. Not only does it add to the table décor, it’s functional in helping your guests find their seats AND becomes their favour to take with them at the end of the night (if they haven’t already indulged). It’s a definite wow factor. Other brides are looking for custom cookies to add to their dessert table. In these cases, the cookies are typically a little smaller with minimal design details – perhaps something floral or a simple monogram.
Can we have this as a dessert as well as a wedding favour?
Absolutely! Our cookies are typically packaged individually – so depending on your needs and your budget, we can package accordingly. Some brides choose to create a custom sticker or go with individual favour boxes.
How do you stay creative and on top of the wedding trends?
This is really important to me, both personally and from a business perspective. I keep my eyes open and pay attention to what I’m naturally drawn to. Social media definitely helps me stay current, and I also have a few favourite blogs that I follow for inspiration. A lot of brides come to me with fairly specific ideas of what they want, and most often those ideas have been influenced by what’s currently trending.
Make sure to follow Julie (shopthewhisk) on instagram. You'll die over her amazing talent. Heck, I'd be surprised if you didn't end up ordering some of her cookies for your next event! They're delicious!